Based on the survey to the Japanese VIP customers, the analysis concludes the need, behavior and values of the target group, as well as the possible methods to optimize the customer relationship management of VIP market in the Macau’s casinos, for Japanese market is important to Macau’s gaming enterprises.

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Bob Tse-Chen Chang

Bob Chang, an MBA of City University of Macau, has been engaging in the gaming industry since 2009, and mainly responsible for the Japanese market development business. He is familiar with the current gaming market in Northeast Asia and Southeast Asia, including the highly topical online casino industry, as well as Texas Hold'em, which has become popular among Asian countries in recent years.

Currently, he is working as a marketing manager of ASKI Japan Ltd.. He is basing in Incheon, South Korea and Manila, Philippines, and is responsible for the marketing and management related to the Japanese VIP customers.